Enterprise Car Rental acquires ride matching service Zimride

August 5, 2013

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Last month, Enterprise Car Rental acquired Zimride – a six-year-old ride matching service. Zimride was founded by the same team that more recently created Lyft, a peer-to-peer ridesharing service.

This is the second time an established, traditional car rental company has purchased a transportation startup: Avis purchased ZipCar earlier this year for $500 million.

This move frees up Zimride founder, John Zimmer, to focus on Lyft which has been growing very rapidly and recently raised $60 million. Lyft offers on-demand ride matching using smartphones connected to drivers, while Zimride was a more traditional ride-matching service targeted at longer trips or routine commutes.