Last week, as part of a promotion about summer service between New York City and the Hamptons, Uber offered one-way helicopter rides between New York City heliports and the Hamptons. An SUV ride for up to five people to and from the helipads on both ends of the trip was included.
A one-way UberChopper ride for up to 5 people cost a flat $3000, while a ride in a vehicle to the Hamptons was only $300, $400 or $500 for uberX, uber and uberSUV respectively. The helicopter service was only offered for one day (July 3) while the regular uber service to the hamptons will be offered for the rest of the summer.
This is an interesting move for Uber – uberChopper is clearly catering to the uberWealthy while at the new lower uberX rates are catering to the budget-conscious as a cheaper alternative to taxis.